Award Application
Challenge
A healthcare technology company developed a unique service that had demonstrated positive results for many of the company’s clients. So much so, the company was interested in applying for a prestigious award in its industry, but the award application presented a challenge for the company’s marketing firm.
Solution
Working alongside the healthcare technology company’s marketing firm, I developed the winning award application, a corresponding white paper, and subsequent case studies showcasing the company’s success for its customers.
Using the background content explaining the company’s successes, I structured an award application that emphasized the challenges faced, the solution’s success, and the ultimate results delivered for the partner health system. The application was chosen as the award winner.
Award Application
From the award application, I worked with the marketing team to restructure the application into a white paper. The white paper served as a sales asset to market the award winning solution to the company’s clients.
White Paper
In addition to the white paper, I crafted five accompanying case studies. Each case study honed in on a health system’s particular challenges and demonstrated how the award winning solution streamlined operations and improved staff capabilities.