Thought Leadership
Challenge
A marketing firm was looking to position its C-suite executives as thought leaders and gain visibility in their industry.
Solution
We identified LinkedIn articles as the best opportunity to build a presence on the platform. Over the course of a year, I identified relevant industry topics and ghostwrote LinkedIn articles for the leadership team. The articles generated comments, reactions, and positioned the team as leading voices among their peers.
Every company undergoes both expected and unexpected change. This article dives into the steps companies should take to prepare their company and employees in the case of change.
Change Management LinkedIn Article
Content marketing can be a buzzword, but it still offers demonstrable benefits for companies. This article explores ways of building a company brand with a company-wide messaging strategy and content creation.